Scheuer: so much money like never before for cycle paths

adminonOctober 27, 2021December 23, 2021Leave a Comment

Scheuer: So much money like never before for cycle paths

For cycling projects, according to Federal Traffic Minister Andreas Scheuer (CSU) are so many claims of the federal government as never before. "Now the municipalities have to access, now the money must also expire", said scrub at a cycling congress in Hamburg. Scheuer reacted to a demand of the German City and Municipal Bundes (DSTGB) for more money.

His main supplies Gerd Landsberg writes in an updated brochure to the cycling claim, a mailly obstacle are the municipal finance, which had a billions-heavy investment chests in the transport infrastructure. "Here it is important to contribute consistently by absorbing the cycling programs of the federal government and countries in favor of a flat-covered infrastructure construction." The Environmental Organization Confederation also points out that rearviews have failed to do so that ownership could not be applied. "Of course we have to catch up", Said scrub. But the federal government has responded to the catching demand. "The requirement for money is okay. Now it’s about the fact that the money is liable, and it’s as much as ever before."

Sar-Lupe satellites form the core of European satellite clarification with French Helios satellites

Germany moves towards the desired worldwide military action: the first of FUF spy satellites of the SAR loupe system was on 19.12. brought into the orbit from a Russian support rocket. Not many were allowed to raise the importance of this rocket launch, because the media reported as if a new shopping center had been opened.

SAR LUPE SATELLIT (Synthetic Aperture Radar: Radar with a synthetic bundle width). Image: OHB

There was a lot of this matter, which was earned a more accurate lighting. For example, the fact that Germany is thus the third country (according to the US and Russia), the radar-labeled espionage from the universe is available. "Radar" Above all, weather in this context: weather-independent.

The rough disadvantage of radar technology is the lower resolution compared to the optical "Enlightenment", The times with fantastic results: probably can be distinguished on pictures of modern optical spy satellites 5-10 centimeters rough objects from each other.

But German qualitat work makes the disadvantage of the lower basic resolution partially. The new satellites can "Spotlight mode" By combining the SAR technique with layman events, illuminating an object of investigation from various perspectives and achieve resolutions of significantly below one meter when the data thus obtained.

Balle of a meter diameter and an exclusive viewer circle

Apply several satellites of the system together. How well that works exactly is secret. In the day show, after all, a representative of the manufacturer company OHB SYSTEM AG in uncle-shaped tone was allowed to explain that one "Pickle" Balle could already see a meter diameter, but not a Fubball.

The live transfer of the Taliban Cup from the dusty playing fields of Sudafghanistan unchanged for another reason: in real time there is nothing. And of course that is a very exclusive viewer circle that benefits this very special variety "TV" go. Because although crucial contributions to the functionality of the system of purely civil institutes and projects come from the University of Bremen (cf. Bundeswehr gets eyes in all), will be involved in military services access to the data.

These departments carry so beautiful names like "Feedback BW" (Application Command of the Bundeswehr) and "Kdostratata" (Command Strategic Deprust). Discretion is written roughly there. The start of the first satellite was postponed for almost two years because the first planned closure technology did not seem safe enough.

Kernstuck of the European satellite clarification N

Just like the actual start of the first satellite itself, the aspect of European integration on the whole project is mentioned, but consistently downplayed in its meaning. Because the SAR Lupe system should be coupled with the Helios satellites of the French, which offer both photo and infrared recordings.

The resulting network is quite openly advertised as a core stucco of the European satellite espionage. Together with the Galileo and GMES programs, there is a space-based, military infrastructure of significant strategic importance here.

If one adds the atomic Arsenal France, including his yellest resolved renewal (new missiles need the country), the efforts of the Bundeswehr to modernize their informational infrastructure and the increasingly clear articulated entitlement to Germany on a leading role in the order of the world, one can here Observe a European superpower at the creation. So exactly what groups like the IMI for years for years.

Who wife, maybe the SAR loupe and the HELIOS satellites are able to push brand-updated photos of Bundeswehrsolaten, which in Afghanistan with skeletons around.

"We can also different"

In connection of transnational integration, however, it is also interesting that the German space espionage is not back to the well-proven structures of the ESA and its support rocket Ariane, but to bring the self-developed satellites from the Russians to all. The message is: "We can also different", and she depends on the Americans and the French at the same time. In the German-Russian talks that have guided to this constellation, they had also liked to play a mouse.

What is Germany with its rough radar all costs in all costs? That depends on who one asks and what is meant exactly. The one say 300 million, the other 370 (with HELIOS integration), there are also estimates that the overall package amounts to 400 million euros. For a military project of this coarse, the daily seems little, and one should not be surprised if the satellites cost very much more at the end of their ten-year lifetime. Significant that the acquisition of the space toy is hardly justified with any civilian collateral uses.

During Galileo years ago, it had to read very closely between the lines in order to recognize the military relevance of the project at all (cf. Scandalosis Sandy Fault) Is this at SAR-LUPE exactly other than the manufacturer, the clearly militar-defined project still indicates a few "other earth observation tasks" (such as.B. "environmental Protection") – That’s it.

Online Advertising: Programmatic Advertising suppurs the market

Revenues with programmatic advertising in Europe increased by 23 percent last year to a total of 23 billion euros. This is characterized by the market analysis of the European industry organization Interactive Advertising Bureau (IAB Europe). In doing so, the automated business involves in ever new areas: Also, AUBENAGE and video advertising is increasingly being aligned automatically on target groups. Even cookie refusers become their own target group.

Auction markets grow

According to the report of the IAB Europe, a total of 77 percent of display advertising and more than 50 percent of the video advertising on programmatic advertising channels were played in 2019. The data-driven advertising has written an impressive success story: So in 2013, in 2013, just 20 percent of the digital advertising market were programmatically, which occurred at that time by just under 2.5 billion euros.

But today, however, less than a third of the OpenRTB advertising marketplaces were traded today, which had first defined the programmatic advertising handling. These can offer numerous advertisers in automated real-time auctions on individual advertising places concrete users. The basis for Dafur are extensive interest profiles that are kept by advertising networks and Adtech service providers. Recently, revenues increased by 21 percent to 6.7 billion euros in 2019.

Classic advertising disappears

Meanwhile, the automatic promotional tools are used for other advertising books. Advertising players offer personalized advertising even without real-time auctions. So a mail order handler can play a retargeting advertisement on more and more websites to provide a product that the customer had previously considered, but did not bought. Other aspects such as the weather or the environment of advertising can play a role for programmatic bookings. Result: The classic advertising book, where advertisers book certain advertising places in advance, plays an ever smaller role. Most recently, these did just take 23 percent of the market.

The reason is that the planning of advertising campaigns with programmatic means can function as a cast. In particular, rough advertisers have always recorded their clientele in recent years and can place their advertising materials in parallel with numerous media without the detour via agencies. According to a separate survey of the IAB Europe, advertisers, in particular, advertisers the efficiency of programmatic campaigns and prefer to can not play their campaigns due to estimates and amptions.

Cookie denial as a new target group

With automated advertising books, costs can be saved. Publishers and side operators, on the other hand, are pleased that they can sell a large part of their advertising places on these ways. But there are also counter-arguments: so 40 percent of the advertisers criticize that they are not satisfied with the quality of the data, while 48 percent of publishers complain about the high cost of advertising intermediate handlers and AdTech service providers. Together, both groups is that they feel the business with advertising to intransparent. The proportion of programmatic advertising is still increasing.

Also the increasing proportion of users who are no longer reliable via cookies and other techniques, at least do not harm the programmatic business. On the contrary: Meanwhile, like Xandr or Google, have identified the cookie refusers as an exciting new target group, which, on the other hand, have high income and consumerity to achieve a particularly cheaper advertising places.

But the industry is not convinced of these offers and is trying to look at the data by methods like "Realtime Targeting" to fill. In this case, from superflat factors such as geolocalization or the requested website, an instant interest profile is created, with which the unknown users are sorted into the classic target group categories.

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